Reclaim
Your Revenue: High-Converting Web Design for Independent Inns & B&Bs
Where Heritage Charm Meets Direct Booking Power
Your property has character, but does your website have conversion power? Stop losing 15-25% of your revenue to OTA commissions. At Excelsior Creative, we build immersive, visual-first digital experiences that captivate travelers and drive direct bookings. We bridge the gap between boutique hospitality and enterprise-grade technology, ensuring your guests' experience begins the moment they land on your site, not just when they arrive at your door.
The Hurdles You Face
The OTA Commission Trap
You are tired of handing over a quarter of your hard-earned revenue to Booking.com and Expedia. While OTAs provide visibility, relying on them erodes your profit margins and disconnects you from owning the guest relationship. Our strategies shift the balance of power back to your brand.
The Booking Engine Disconnect
Nothing kills a sale faster than a jarring transition from a beautiful homepage to a clunky, third-party booking interface. We eliminate friction by seamlessly integrating your PMS (like ThinkReservations or Cloudbeds) into a unified, branded user experience.
Mobile-Last Design
Modern travelers plan trips on their phones while on the go. If your site requires pinching and zooming, or if your availability calendar doesn't render perfectly on mobile, you are losing bookings to major hotel chains with optimized apps.
The 'Cookie-Cutter' Identity Crisis
Your inn is unique, perhaps historical or architecturally significant. Using a generic Squarespace or WordPress template fails to convey the atmosphere, smell of the breakfast, and texture of the linens. We translate your physical atmosphere into a digital masterpiece.
Why We Are The Best Choice
Boutique Web Development & Integration
We don't just build websites; we build booking engines. We specialize in API-level integrations with hospitality software to ensure real-time availability, dynamic pricing, and a seamless checkout flow that keeps guests on your domain.
Agentic AI Concierge Solutions
Free up your front desk. Our AI agents act as 24/7 virtual innkeepers, answering pre-stay questions about amenities, check-in times, and dietary restrictions instantly, capturing leads even while you sleep.
Local & Hospitality SEO
We move beyond generic keywords. We optimize your site for 'experience-based' search intent and local area guides, positioning your B&B as the authority in your region and intercepting travelers before they browse the OTAs.
Atmospheric Brand Development
We use visual storytelling to sell the 'feeling' of a stay, not just the room. Through curated photography direction and brand voice development, we highlight the unique history and personal touch that corporate hotels cannot replicate.
Industry Insights
We've distilled the key metrics and processes that drive success in the Bed and Breakfast sector. This infographic outlines our strategic approach to solving your most pressing digital challenges.
How We Work
Our tailored methodology for Bed and Breakfast ensures that every digital asset we create is aligned with your specific business goals and industry standards.
The Guest Experience Audit
We begin by analyzing your current digital footprint and booking flow. We identify exactly where potential guests are dropping off and evaluate how your property's unique narrative is currently being told (or missed).
Visual Narrative & Architecture
We design a visual-first interface that puts high-resolution photography front and center. We structure the site architecture to highlight 'The Experience'—breakfasts, local guides, and room details—building desire before asking for the sale.
Frictionless Integration
This is the technical heavy lifting. We integrate your chosen booking engine, set up your AI concierge, and ensure mobile responsiveness is flawless. We test the 'Look-to-Book' path rigorously to ensure zero friction.
The Direct Booking Launch
We go live with a focused SEO push and social proof integration. We ensure your Google My Business and local citations are synchronized, driving immediate organic traffic to your new, commission-free booking channel.
Industry Questions
Ready to Evict the OTAs from Your Pocket?
Your property deserves a digital presence as inviting as your hospitality. Let's build a direct-booking engine that tells your story and keeps your revenue where it belongs.